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Wednesday, February 19 • 10:00am - 10:50am
PANEL: Emergent API Strategy: When Developers Win, You Win

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A robust API strategy is necessary to succeed in today's internet economy. Companies across the spectrum, from disruptive startups like Stripe to retail giants like Walmart to major enterprise players like SalesForce, use APIs as prime weapons in their competitive arsenal. How can you not only participate in this API economy but actually get ahead and win? Having an API is necessary, but not enough. It’s imperative to provide value through a quality API eXperience (APX) to the developers consuming your APIs; enabling their success will drive your own.

A panel of technical experts, thought leaders, and startup veterans with deep API expertise will discuss their approaches to winning in this API-first world by addressing some of the primary facets of an effective API strategy: choosing the right technologies, building developer communities and delivering business impact.

avatar for David Berlind

David Berlind

Editor-in-Chief, ProgrammableWeb
David Berlind is an award-winning journalist whose career spans more than 20 years dating back to 1991 when he started reviewing technology for PC Week. He was the editor-in-chief at Windows Sources, the editorial director at Computer Shopper, and executive editor at CNET.com. In... Read More →

avatar for Jason Harmon

Jason Harmon

Platform Architect, PayPal
Jason Harmon is passionate about educating developers and business folks about building and consuming APIs. He is a Platform Architect with Paypal, helping design their REST API. He also evangelizes API's at apiux.com and co-organizes the AustinAPI.com Meetup.
avatar for Jeff Kester

Jeff Kester

Integration Architect, Intuit
Jeff Kester is an architect in the Enterprise Business Solutions group at Intuit, where he is responsible for delivering a scalable, secure, and highly available Enterprise API platform. His background includes extensive server side Java and enterprise integration experience; recent... Read More →
avatar for John Musser

John Musser

Founder, API Science
John Musser is the CEO of API Science and was previously the founder of ProgrammableWeb.com, the online resource for open APIs and the web as platform. He is a Seattle-based technology consultant, writer and teacher. During his 20-year career in software development he has shipped... Read More →
avatar for Alex Salazar

Alex Salazar

Co-founder & CEO, Stormpath
Prior to starting Stormpath, an API-first authentication and identity management company, Alex was a senior sales executive at IBM where he managed $30M+ accounts and was named Salesperson of the Year. He served R&D and Business units at ESPN, Viacom, Bloomberg, NBC/Universal, and... Read More →
avatar for Uri Sarid

Uri Sarid

CTO, MuleSoft
Uri Sarid is the CTO of MuleSoft, provider of the world's most widely used open source integration platform. He previously served in CTO and vice president roles at the NOOK Cloud for Barnes & Noble, eMeter Corporation and Aptana. At Aptana, Uri led the open source efforts for Aptana... Read More →

Wednesday February 19, 2014 10:00am - 10:50am PST
Terra Gallery & Event Venue 511 Harrison St, San Francisco, CA 94105

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